Luxury brand Hermes next year will force the jewelry products

Fashion Luxury Jewelry, especially gold, is currently the international luxury goods group Hermes (Hermès International) the fastest growing product category, last year its sales accounted for 36.5 percent of total brand sales. In view of this, CEO of Axel Dumas on Tuesday at the annual shareholders' meeting, said: This year the group will focus on the development of products in jewelry. In addition, clothing line and fashion accessories (especially belts and shoes) is also listed as the focus of future development.

In the handbag products, new handbag as Maxibox and Pliplat is evolving gradually will become iconic after Birkin handbag.

Dumas for the future development of the situation is optimistic, he believes the development of a strong brand presence in the United States, Japan and the Asia-Pacific region to offset the impact of China's economic slowdown brought about. He pointed out that anti-corruption policy primarily affects the watch manufacturers and wine producers; Chinese consumer tastes rising, go logo in vogue, while their investments are more cautious and therefore more would favor such a high quality brand Hermes .

Hermes currently a total of 315 stores, including 203 for the Group Direct. In September this year, the fifth between Hermès Maison Hermes in Shanghai, China opened the store brand culture will be to show all categories of products by brand. Previously four Hermès Maison are located in Paris, New York, Tokyo and Seoul.

Shareholders' meeting, Dumas deliberately avoided and the maximum non-family members on shareholder --LVMH Group (Moet Hennessy Louis Vuitton) stake in controversial matters. Currently LVHM Group already holds a 23.1 percent stake in Hermes. But Dumas stressed that their competitors do not want to become a shareholder of the company.

Reporter previously reported Hermes International Group (Hermès International) first-quarter earnings: 2014 first quarter total sales of 943 million euros, or about 12.9 billion US dollars, 856 million euros over the same period last year gone up 10.1 percent compared to the performance of .

From the product category perspective, performance clothing and Knockoff Hermes Jewelries 14.3% increase; the remaining categories, including jewelry and cutlery is to achieve a growth of 12.4%; with the Birkin bag as the representative of leather products in the first quarter was 10% of earnings growth; only 5.3% of the micro aspects of the upward trend of perfume; the other hand, watch series, the most important Asian market performance due to continued weakness in the performance but watch series products fell 4.8%.

To increase capacity to meet the growing demand for luxury leather goods, Hermes this year plans to add a leather factory in Montbeliard in eastern France (Montbéliard) Technoland II Industrial Park, is expected to be operational in 2017. Sales data from the current view, Hermes leather products is still pulling the overall growth performance of a horse, it seems to expand production capacity this road is indeed imperative.