Luxury brand Prada reoccurrence of "quality gate" did not wear sunglasses that is broken

Prada SpA Group's Prada Prada Prada Zaibao quality problems, according to media reports, the Shenzhen consumers in Seoul Shilla Duty Free purchases "Prada Prada 'day did not wear sunglasses appeared screw breakage. The media said that the current terms of Prada Prada said the current price of $ 292 this sunglasses handed sales department identification, temporarily unable to determine whether a quality problem glasses, and can not confirm whether or not the glasses for the company.

Prada Prada had to rely on well-known "killer package" sold in mainland China, but a variety of factors associated with the economic slowdown in China, corruption, etc., Prada SpA Prada Asia Pacific began losing ground, according to the data, as of July 2014 on the 31st the first half of the fiscal year, Prada SpA Prada Group's net profit plunged 20.6 percent to 244.8 million euros, earnings per share of 0.096 euros, while a year earlier to 308.2 million euros net profit, earnings per share of 0.120 euros. Prada first half of Prada SpA Group Europe and Asia Pacific revenue fell 3.4% and 1.3% respectively, while the group's main source of revenue - sales of leather goods fell 3.9 percent but also to groups vitality.

Not only Prada Prada, the world's leading luxury goods in recent years, almost a collective quality problems in China, which is staggering Italian brand Prada Prada, Prada Prada media have repeatedly reported quality problems, mainly brand handbags based.

"Consumers have a lot of misunderstanding, that Prada is Prada production, in fact, Prada shoes is Stella doing, Luxottica eyewear is doing, Prada glasses have a problem? Well Chanel, Coach more than half of the world's luxury eyewear may have there is a problem, because Luxottica is the world's largest luxury eyewear manufacturer. "Tang Xiao Tang luxury goods industry analyst commented that" we have long thought that the quality of certain luxury good, it is also a misunderstanding, luxury is at a premium brand, history, culture, premium quality is not high. but no matter how because of its premium quality problems will soon become the focus of attention, think about the quality of media coverage elegant birds choose or select Chanel quality problems? "

Prada SpA's Prada Prada Group has been the brand Prada and Miu Miu eyewear by Luxottica Group SpA (MTA: LUX; NYSE: LUX) Lu Xun ladder Card Group production distribution, Luxottica SpA Lu Xun ladder proxy card brands include Burberry, Bulgari, Dolce & Gabbana, Donna Karan, Giorgio Armani, Versace and many other brands, the annual income of more than 7 billion euros, is the world's largest eyewear manufacturer has a monopoly, distributors and eyewear sales chain operator.

For luxury continuous quality problems, the luxury goods industry analyst Tang Xiao Tang said that although consumers have a misunderstanding, but there are also plenty of luxury fraud. Prada SpA Prada Group has been known as Made in Italy Made in Italy, after the "Economic Observer reported," the news that a large number of manufacturing in Dongguan, was forced to change the label Made by Italy. "Most of the media industry, the truck can not tell, you can not expect consumers to your well known, so once your product problems, all of the blame are reflected in the brand is unable to escape, so the problem and Prada not innocent. "

According to Bain & Company Bain & Company and Fondazione Altagamma Italian luxury goods industry association yesterday released the latest "Worldwide Luxury Markets Monitor (global luxury market monitoring)" report, the report shows, although the purchasing power of Chinese people still ranks first among the world's luxury goods, but 2014 sales of luxury goods in China will decline for the first time, a decrease of 1%, down 2% excluding currency effects.

With the proliferation of luxury even in the popularity of Chinese mainland consumers for luxury goods quality user experience requirements gradually increased, Louis Vuitton, Louis Vuitton, Hermès Hermes and other traditional luxury brands despite the so-called art exhibitions through continuous, large-scale flagship shop for "flattering" Chinese consumers still failed to prevent the signs of a slowdown in sales, on the contrary, such a small congregation of Saint Laurent, Bottega Veneta Celebrex butterfly family and other more popular pro-gaze, Tang Xiao Tang said, "Chinese consumer spending choices brands account for a very important position, once brand damage, coupled with quality problems, it is difficult to win Chinese consumers' confidence again. "


So some tiems,the Top Quaity Fake Sunglasses is better than authentic.